Is The Blue Viagara Elephant Mascot An Example Of Limp Humor?
Posted: Tuesday, May 11, 2010
by Gerry Charbonneau
http://nibblednews.typepad.com
Erectile dysfunction (E.D.) is a common enough symptom these days. The medical and or social causes of the symptom are truly beyond the scope of this article. Many men consider it to be a wake up call to the undeniable fact that they are getting older. Others accept the fact that they are no longer as sexually viable and vibrant as they once were.
Men afflicted with the problem should always consult their family physicians first before using over-the-counter medications guaranteed to enhance male performance.
The marketing geniuses at Viagara - a reknowned manufacturer of this type of male enhancement product -- have for quite some time now adopted an advertising mascot ( a blue elephant) aimed at driving home their own particular message.
Seeing pink elephants when you are totally done in by alcohol is perfectly acceptable. The mention of this color pachyderm in jokes always arouses humor and good cheer. Depicting a blue (depressed) elephant as a limp sexual appendage does irritate a good number of men and women .
A recent poll asked the question , "Do you consider the blue elephant mascot associated with Viagara commercials to be demeaning and prejudical towards men with E.D.?"
A number of the respondents, 14.29 percent, indicated that the intent of the commercial is to sell a male enhancement product and not outrightly humiliate men afflicted with E.D.
Another 14.29 percent stated that the elephant is depressed (blue) because of its physical situation and saw Viagara as a product meant to save the day. For many men that was an easy pill to swallow.
Roughly 28.95 percent of men polled stated outright that men who felt threatened by this harmless and humorous commercial need counselling and not a quick Viagara fix.
The ad was considered by over 43 percent of those polled as a slick and clever marketing strategy meant to get its message across quickly and effectively using a harmless mascot.
Women described the ad as disgusting and not worthy of further comment.
The manufacturers of Viagara should adopt a more humane approach to their advertising model. Cialis has a milder, much less juvenile approach to marketing their product to a ready made market.
There is a time for humor and a time and place for sensitivity. Evidently, the people at Viagara still have a long way to go in their learning curve regarding humorous advertising and bawdy sarcasm.
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