Gerry Charbonneau

Chicken Sandwich Creation Causes Ripples of Fat



Posted: Saturday, November 13, 2010

by Gerry Charbonneau
http://nibblednews.typepad.com

" I recently had my annual physical examination, which I get once every seven years, and when the nurse weighed me, I was shocked to discover how much stronger the Earth's gravitational pull has become since 1990."- Dave Barry

Marketing gurus and Wall Street pundit types who analyze and predict consumer behavior and response to products are continuously trying to attract and seduce dollar wise buyers to part with their hard earned dollars. These marketers are relentless in their pursuit of your hard earned dollars.

These knowledgeable and well paid individuals , through advertising catch phrases and clever camera angles, attempt to present products and services which offer you value for the money spent. If you offer the public a good product they will respond accordingly must be their mindset. In this instance the term "good"is extremely flexible and open to interpretation.

Sometimes however the laws of common sense are momentarily suspended and some items that should be destined for the garbage bin are mistakenly marketed and advertised nationally in the hopes that consumers can be readily duped into readily believing anything the advertising copy writer can create.

One such product introduced to the market a few months ago was KFC's slam down chicken sandwich. The "sandwich"which featured no bread at all was composed of two pieces of deep fried chicken and two slices of cheese . A bit of the colonel's secret sauce was also injected into that gooey and disgusting mess. I guess the sauce lubricates the taste buds and dulls the senses.

Many consumer palates developed a craving for this cholesterol cocktail while other, more rational minds discovered the obvious ruse behind the advertising facade. The sandwich was fatty, overly salted and , according to many folks who bravely ingested the creation at that time , not that easy on the taste buds.

The spin doctors at K.F.C. took a huge risk introducing such an obvious abortion into the market place. One spokesman for the company in Toronto Ontario Canada stated for the news cameras that this type of sandwich was marketed for the young 18 to 25 year old male who wants to experience new taste sensations.

This same Canadian spokesman when asked if he ate this concoction stated that he did enjoy the taste but recommended that it be eaten every two to three weeks and not on a daily, continual basis. Is that not an informal health warning in the making?

You may consider this to be old news and have decided not to try this taste sensation. However, the marketing minds at KFC have tentatively revised the promotional material to provide such a chicken delight with it's own special bun.

This course of action was taken to outflank the folks at McDonalds and Dairy Queen who have also gotten on the bandwagon and are serving their chicken sandwich on mere hamburger buns. If you like your chicken finger licking good and greasy then this new bun from K.F.C. is just for you.

It seems funny that cigarette packages have warnings plastered all over the product to warn consumers of the dangers inherent with that product. The cancer warnings and the skull and crossbones on the packs and cartons tend to warn health conscious individuals of the risks.

A toasted hot cross bun might be the appropriate type of sandwich cover to effectively house this and similar types of chicken product . The cross on the top of the bun would serve as a subliminal warning that the food a person is about to eat may cause serious health issues and medical concerns. Consuming such a heavenly treat may help a person earn their wings the easy way.
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