Gerry Charbonneau

Overly Endowed Women Wooed by Foundation Manufacturers



Posted: Thursday, June 16, 2011

by Gerry Charbonneau
http://nibblednews.typepad.com

"Good lingerie joke will make him laugh; good lingerie will make him gasp!" -- Uncategorized

Nowadays it seems the svelte and well-tanned models from Victoria Secret are freely prancing their bodies and their enticing lingerie ensembles on the television screen 24 hours a day , every day.

The company apparently believes that over exposure of their new lines of female under garments will seduce a large female consumer market anxious to create some exotic fireworks in their own lives.

While these young, semi nude and nubile female models are a delightful eye candy to many television viewers there still remains a large and ever growing market of female consumers out there who are not receiving their fair share of these immense advertising budgets.

These women are the regular sized females who are forced to scour the magazines and the interet in the hopes of finding the right type and size of foundation garments their bodies require.

The major players in the catalogue marketing business seem to have neglected those women who are no longer lithe and lean but in fact somewhere in between.

A stroll through any department store's female foundation aisles reveals that the complaining women truly have a defensible case on their side.

A number of recent advertising spots aimed at those women over 40 used overly endowed females to advertise and capture the 40-and-up market segment.

Not every woman in that age category should be expected to possess even these models' idyllically unrealistic proportions.

The low end department stores are even worse in the way they display their foundation ware. Many times the bras are placed on display racks that give the illusion of being abandoned inner tubes in a corner garage managed by uninvolved sales associates.

Many women I spoke with felt slighted and very much frustrated by the fact that the large foundation manufacturers have abandoned them and have begun courting a frivolous and volatile market segment.

Victoria's Secret and a number of the more prominent manufacturers should seriously re examine their advertising strategies and dollar allotments so as to once again recapture a market whose only fault in the total equation revolves around having the wrong physical proportions.
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